How a 'Company Health' Dashboard Can Save You Thousands

Hey there! Welcome back to the JS Analytics Newsletter.

The past few weeks I’ve talked a lot about the benefits of using data in your business. I’ll continue to try and sell you on the value of leveraging data in the future, but in this edition, I want to give you a glimpse into the first dashboard I typically deliver to clients, which I call Company Health.

Why am I showing you this?

I mentioned previously that one of the biggest challenges companies face with data is operationalizing the data, or translating their data into business value on a consistent basis. And I believe how you structure and organize your dashboards is a key component in this operationalization formula.

By sharing specific examples from this dashboard, I hope to make these concepts less abstract and give you ideas on building a better foundation for data practices in your organization.

So, first things first. What exactly is the Company Health dashboard?

This dashboard is meant to serve as the first “line-of-defense” for understanding business performance and identifying bottlenecks, or a one-stop-shop for my client’s most pressing data needs and questions.

Truth be told, the Company Health dashboard is actually multiple dashboards in one, each displayed as a separate tab:

The way I’ve structured this dashboard exemplifies two key principles that I believe separate those who successfully leverage data in their business from those who do not (though these are not the only factors):

Key Principle #1: Performance measurement is only meaningful with goals & benchmarks

It’s impossible to measure performance without a destination in mind.

You hit $30k in profit last month. Is that good? Well, depends on your goals and benchmarks.

On The Big Picture tab, we track clients’ top KPIs against goals while showing them performance over time so they can see whether they’re trending up or down. These comparisons make metric reviews more meaningful and actionable.

Key Principle #2: Successfully identifying & fixing bottlenecks requires peeling back the layers of an onion

It’s much easier to identify and prioritize your biggest bottlenecks by first looking at the big picture.

On The Big Picture tab, we provide holistic views into company operations like lead-customer conversion funnels:

Then each subsequent tab on the dashboard provides a more in-depth view into specific parts of the customer lifecycle.

No problems converting leads to customers, but only 2% of your customers are coming back for repeat jobs?

Let’s dig into the Retention & Loyalty tab with metrics that shed more light into this step of the process:

Net Promoter Score (NPS) leaving much to be desired, with over 11% of your customers unlikely to recommend your service? Let’s dig deeper there.

There’s no one right way to structure and organize your dashboards. The point is that a well-structured dashboard leads to a more methodical approach to measuring performance and identifying bottlenecks, which ultimately saves you time and makes it easier to continuously leverage your data for business value.

As always, thanks for reading!
Josh

P.S. To learn more about JS Analytics and what we do, check out our website here.

If you’re interested in becoming a client of JS Analytics, feel free to grab time on my calendar here.